- The Marketing Muse
- Posts
- XJ Music Channel
XJ Music Channel
𝕏 wasn’t my first rodeo
In 2020 during COVID I was bored out of my mind.
Just like everyone else…
So what did I do?
Scrolled on TikTok for hours everyday thinking I would find some inspiration and what I saw was of wave a new singers, singing viral songs.
They were getting crazy views and likes.
This put a fire inside of me.
I always have loved music, well at least listening to it.
So one day I started a Youtube Channel, and named myself The XJ.
I was listening to too much XXXTentacion back then huh?
Here my original logo:

Yep, my “official” logo was two letters scribbled on a black background.
But guess what?
Even after all this masterful editing and processing of several drafts of my elegant singing.
I never posted a single video…
All I had were drafts on drafts on drafts.
Do you know why?
I was too afraid…
I didn’t want my friends to see this
I didn’t want my family to see this
I honestly didn’t want anyone to see this
I had no confidence in my “talents.”
Anyways…
That brings me to the main point
You see me now posting on 𝕏 every single day
You see me talking in front of a camera every single day
So what changed?
I stopped caring.
And
You should too.
Till next time,
Jay
(Expect to hear from me soon)